Matthew Underwood

Films that stay with you, even when you least expect it.

 

In a sea of advertisements fighting for our attention, Matthew is devoted to directing the rare projects that emotionally resonate with viewers and leave a lasting impact. His salt-of-the-earth approach has translated to a robust commercial portfolio that evokes a level of authenticity rarely seen in the advertising space. This has connected him with legacy brands who are passionate about creating award-winning campaigns through the power of timeless storytelling, such as Meta, Procter & Gamble, Apple, Mitsubishi, BMW, and many more.

 

Born in the American South, it was storytelling that opened up the world for Matthew. At a young age, it was the power of movies and books that transported him into the perspectives of others. Since then, his work has taken him across the globe, introducing him to people from all walks of life. It’s this collective experience that actively shapes his grounded and empathetic approach.

 

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