MOJO
Photographer: Matthew Paskert

CREATIVE EXECUTION

MOJO Energy pouches underwent a rebranding with new cans and flavors, and we aimed to capture the energy consumers experience while highlighting the refreshed brand packaging. Through various lifestyle scenes, we showcased everyday people using MOJO Energy pouches in their daily routines, at work, and on the go. Additionally, we produced a series of engaging "how-to" videos that provide a playfor yet straightforward way for consumers to understand the product better.

See more work from Director & Photographer Matthew Paskert