Porchlight collaborated with the RV membership company, Good Sam to produce their new broadcast and digital campaign.
Our team, along with Camping World/Good Sam's Marketing Executives Brandon Mulhall and Bradley Keller, created a fresh new look as a part of their rebranding initiative.
“Our goal was to reimagine our Good Sam brand and breathe fresh life into that business. The Good Sam brand has been around since 1966 and has a loyal following. We needed to refresh the brand without alienating it’s base and stripping it of the brand equity it has built up over the years," said Brandon Mulhall, SVP of Marketing for Camping World Holdings.
"Working with Porchlight and Tim, we were able to bring that mission to life. The entire campaign has been wildly successful."
Director, Timothy Kendall has a long list of comedic commercial credits that helped him earn this job, not to mention our long standing relationship with their parent company, Camping World.
The project was led by Executive Producer Kristen Forrest and shot on location in Nashville, Tennessee. The funny and charming spots were produced by Christen Pinkston and Wesley Stebbins-Perry.
Check out the campaign: