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Hydrate Your Day Campaign Launches w/ Lauren Alaina

Updated: Jan 7, 2019

Following the huge success of Diet Coke at Walmart's #BreakFromTheOrdinary campaign, which launched new flavors of the iconic beverage earlier this year, the teams at Porchlight, Taillight and Saatchi & Saatchi X have once again combined forces for a new fall campaign for smartwater and vitaminwater at Walmart. The #HydrateYourDay campaign features country superstar Lauren Alaina, who serves as the 2018 ambassador for Coca-Cola at Walmart. Shot in Nashville's Centennial Park by Director Jason Wallis, the campaign features Alaina staying hydrated during her active day. 


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