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"Anthem," a new work for Farm Bureau Insurance shows how the brand 'cultivates life'

Updated: Jun 20, 2022

Farm Bureau Insurance of Tennessee (FBITN) has just unveiled their brand new “Cultivating Life” campaign which was shot over a three day period in Williamson County, TN and Directed by Porchlight's Peter Zavadil with James King serving as Director of Photography.

The campaign debuted on September 29, 2019 with the :60 spot “Anthem.” Several other spots will air in the coming months from FBITN, a the client of The Tombras Group, based in Knoxville, TN. Vice President and Creative Director Clay Prewitt and his team are credited with the creative concept. 

The Tennessee Farm Bureau is the nation's largest state Farm Bureau organization, with more than 655,000 member families. The success of the insurance operations in Tennessee helps drive that figure. Farm Bureau Insurance covers one in four people in Tennessee.


Porchlight is a premier commercial production company in Nashville, TN that consistently creates and delivers extraordinary visual content for brands and agencies.


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