Farm Bureau Insurance channels emotion for new spot by director Peter Zavadil

Updated: Jul 29, 2020

Farm Bureau Insurance of Tennessee (FBITN) has just unveiled their brand new “Crib” campaign which was shot in Tennessee and directed by Porchlight's Peter Zavadil.

FBITN is a client of The Tombras Group, based in Knoxville, TN. Vice President and Creative Director Clay Prewitt and his team are credited with the creative concept. 

The Tennessee Farm Bureau is the nation's largest state Farm Bureau organization, with more than 655,000 member families. The success of the insurance operations in Tennessee helps drive that figure. Farm Bureau Insurance covers one in four people in Tennessee.